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How IT Investments Today Will Be Rewarded Tomorrow  Go to website

author(s):Deborah Asbrand
source:mediakit.businessweek.com
type:article > 1500 words
lang: 
publication date:2009-3
submitted by administrator on 27-05-2009
  • Recession & ICT

Description

Managing amid an economic slowdown is an inescapable fact of corporate life. For executives in all industries, it is as much a constant today as strategizing for growth and market-share gains tomorrow. But this recession brings with it a new and important wrinkle: IT, once considered a discretionary expense, is now the heartbeat of business. The challenge of how best to invest in IT during a downturn is coming into sharp relief as leaders grapple with the dual tasks of managing IT costs while still spending to maintain efficiency and prepare for the return of market stability. That is, they are honing an IT function that is strategic, innovative, and thrifty.
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How IT Investments Today Will Be Rewarded Tomorrow